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Emotional branding, corporate image and its effect on the loyalty of JKN-KIS participants
Author(s) -
Dina Diana Permata,
Ananda Sabil Hussein,
Andarwati
Publication year - 2022
Publication title -
international journal of research in business and social science
Language(s) - English
Resource type - Journals
ISSN - 2147-4478
DOI - 10.20525/ijrbs.v11i4.1822
Subject(s) - nonprobability sampling , structural equation modeling , loyalty , loyalty business model , psychology , business , customer satisfaction , indonesian , sample (material) , intervening variable , national health insurance , marketing , medicine , environmental health , population , mathematics , statistics , service quality , linguistics , philosophy , chemistry , chromatography , service (business)

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