Open AccessWhat do strategic responses achieve?
Author(s) -
Calleb Oketch,
Stephen M. A. Muathe
Publication year - 2022
Publication title -
international journal of research in business and social science
Language(s) - English
Resource type - Journals
ISSN - 2147-4478
DOI - 10.20525/ijrbs.v11i2.1591
Subject(s) - restructuring , stratified sampling , strategic planning , business , sample (material) , sample size determination , training and development , marketing , population , operations management , industrial organization , management , economics , statistics , medicine , chemistry , mathematics , environmental health , finance , chromatography
This study purposed to investigate the effect of strategic responses on performance. The study adopted a descriptive research design. The target population for the study was 3834 employees drawn from four telecommunication firms in Kenya. Proportionate stratified random sampling was used to select the sample size of 385 respondents. The study findings indicated that (i) research and development, technology advancement, and strategic training all had a significant positive effect on firm performance; (ii) technology advancement was found to be a major determinant in the variation of performance of the telecommunication firms. Operational restructuring strategy, however, was found to have a negative effect on performance. The study finally concluded that technological advancement, research and development, and employee strategic training are strategic responses that telecommunication firms should invest into better performance.