Open AccessCustomers’ behavioral intention on mobile banking services in Indonesia
Author(s) -
Edwin Bustami,
Sihol Situngkir,
Syahmardi Yacob,
Ade Octavia
Publication year - 2021
Publication title -
international journal of research in business and social science
Language(s) - English
Resource type - Journals
ISSN - 2147-4478
DOI - 10.20525/ijrbs.v10i7.1403
Subject(s) - accidental sampling , usability , affect (linguistics) , risk perception , psychology , sample (material) , indonesian , path analysis (statistics) , mobile banking , applied psychology , business , social psychology , marketing , perception , computer science , medicine , environmental health , population , linguistics , chemistry , philosophy , communication , chromatography , human–computer interaction , neuroscience , machine learning
This study examines the effects of knowledge, trust, enjoyment, risk, and culture on perceived ease of use, attitudes, perceived usefulness, and behavioral intention for choosing Jambi mobile banking services. Survey and verification methods were used with a sample of 400 units. Furthermore, this study used an accidental sampling method and analyzed data through Path Analysis. The findings of the study demonstrated that knowledge, enjoyment, and risk directly and significantly affect Indonesian customer attitudes, while a trust does not influence perceived ease of use, perceived usefulness, and behavioral intention. Moreover, risk and culture directly and significantly affect perceived ease of use and perceived usefulness.