Open AccessThe impact of organizational change strategies on competitive advantage in commercial banks in Al-Bayda City-Libya
Author(s) -
Emhamad Elmansori,
Adel Al-Hindawi
Publication year - 2022
Publication title -
international journal of finance and banking studies
Language(s) - English
Resource type - Journals
ISSN - 2147-4486
DOI - 10.20525/ijfbs.v11i1.1534
Subject(s) - competitive advantage , business , flexibility (engineering) , sample (material) , descriptive statistics , change management (itsm) , quality (philosophy) , organizational structure , organizational culture , organizational performance , organizational change , marketing , operations management , industrial organization , management , economics , public relations , mathematics , philosophy , chemistry , statistics , epistemology , chromatography , lean manufacturing , political science
The purpose of this article is to examine effect of organizational change strategies on competitive advantage of Al-Bayda Commercial Banks. The descriptive analysis approach was used to accomplish the objectives of this study, and the necessary data for the study were collected through a questionnaire. The study was conducted on a sample of (91) managers in these banks. A group of descriptive and analytical analysis methods were employed to process the data. It has been found that there are high levels of two organizational change strategies: the awareness strategy and the mental strategy, while the level of coercive strategy use was moderate. The results indicated that there is a significant effect of organizational change strategies on competitive advantage, and that there is a significant effect of organizational change strategies in the dimensions of competitive advantage (cost, quality, flexibility and innovation).