Open AccessKozmetik Ürün Reklamlarına Yönelik Şüpheciliğin Algılanan Risk Üzerindeki Etkisini Belirlemeye Yönelik Bir Araştırma(A Study to Determine the Effect of Skepticism towards Cosmetic Product Advertising on Perceived Risk)
Author(s) -
Gamze Akçay Soydemir
Publication year - 2022
Publication title -
journal of business research - turk
Language(s) - English
Resource type - Journals
ISSN - 1309-0712
DOI - 10.20491/isarder.2022.1438
Subject(s) - psychology
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