Open AccessThe Effect of Unethical Sales Behaviors on Consumer Cynicism and the Moderating Role of Demographic Characteristics: A Study on the Service Sector
Author(s) -
Gamze Akçay,
Erkan Özdemir
Publication year - 2021
Publication title -
i̇şletme araştırmaları dergisi
Language(s) - English
Resource type - Journals
ISSN - 1309-0712
DOI - 10.20491/isarder.2021.1268
Subject(s) - cynicism , business , marketing , service (business) , psychology , tertiary sector of the economy , advertising , social psychology , political science , politics , law