Open AccessYıldız Gücü (Star Power): Yıldız Sporcular Y KuşağıTüketicilerinin Tüketim Kararlarını Etkiler Mi (The Star Power: Do Star Athletes Impact Consumption Decisions of Generation Y Consumers )
Author(s) -
Handan Özdemir,
Elif Akagün Ergin,
Mustafa Avcı
Publication year - 2021
Publication title -
i̇şletme araştırmaları dergisi
Language(s) - English
Resource type - Journals
ISSN - 1309-0712
DOI - 10.20491/isarder.2021.1227
Subject(s) - star (game theory) , power (physics) , humanities , physics , power consumption , astrophysics , art , quantum mechanics