Open AccessOtomotiv Sektöründe Müşterilerin Atfetme Eğilimlerinin Marka Güveni ve Müşteri Memnuniyeti Perspektifinden İncelenmesi (Investigation of Attribution Tendencies of Customers in Automotive Sector From Brand Trust and Customer Satisfaction Perspective)
Author(s) -
Reyhan Bahar,
Gülnil Aydın
Publication year - 2021
Publication title -
i̇şletme araştırmaları dergisi
Language(s) - English
Resource type - Journals
ISSN - 1309-0712
DOI - 10.20491/isarder.2021.1208
Subject(s) - business administration , automotive industry , business , psychology , advertising , engineering , aerospace engineering