Open AccessZiyaret Tercihine Göre Alışveriş Merkezlerinin Marka Kişiliği Algı Farklılıklarının İncelenmesi1 (According to Preference of Visit, Investigation of Brand Personality Perception Differences in Shopping Centers)
Author(s) -
Pınar Kayıkçı,
Emrah Cengiz
Publication year - 2020
Publication title -
i̇şletme araştırmaları dergisi
Language(s) - English
Resource type - Journals
ISSN - 1309-0712
DOI - 10.20491/isarder.2020.839
Subject(s) - psychology , personality , preference , advertising , brand preference , business administration , social psychology , mathematics , statistics , business , brand awareness