Open AccessHedonik Satın Alma Değerlerinin Alışveriş Memnuniyetine Etkisi Üzerine X ve Z Kuşaklarında Karşılaştırmalı Bir Araştırma - A Comparative Research on Effect of Hedonic Shopping Values on Shopping Satisfaction on Generations X and Z
Author(s) -
Polat Can,
İlker Yiğit
Publication year - 2018
Publication title -
journal of business research - turk
Language(s) - English
Resource type - Journals
ISSN - 1309-0712
DOI - 10.20491/isarder.2018.502
Subject(s) - mathematics , humanities , philosophy
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