Markanın Algılanan Globalliği / Yerelliği Markanın Kredibilitesini ve Algılanan Kaliteyi Etkiler mi Bu Etkide Kredibilitenin Aracılık, Etnosentrizmin Düzenleyici Rolünün İncelenmesi - Does Perceived Brand Globalness and Localness Affect Brand Credibility and Perceived Quality Investigating the role of Brand Credibility as a Mediator and Consumer Ethnocentrism as a Moderator on This Relationship | Zendy

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Markanın Algılanan Globalliği / Yerelliği Markanın Kredibilitesini ve Algılanan Kaliteyi Etkiler mi Bu Etkide Kredibilitenin Aracılık, Etnosentrizmin Düzenleyici Rolünün İncelenmesi - Does Perceived Brand Globalness and Localness Affect Brand Credibility and Perceived Quality Investigating the role of Brand Credibility as a Mediator and Consumer Ethnocentrism as a Moderator on This Relationship

Author(s) -

Nil Engizek,

Bahar Yaşin

Publication year - 2018

Publication title -

journal of business research - turk

Language(s) - English

Resource type - Journals

ISSN - 1309-0712

DOI - 10.20491/isarder.2018.370

Subject(s) - psychology

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