Open AccessCreating Customer-Based Brand Equity and Measuring Brand Perception of Tourists who Travel for Thermal Tourism: Balcova Survey
Author(s) -
Melike Gül,
Düriye Bozok
Publication year - 2015
Publication title -
i̇şletme araştırmaları dergisi
Language(s) - English
Resource type - Journals
ISSN - 1309-0712
DOI - 10.20491/isader.2015315729
Subject(s) - brand equity , business , tourism , marketing , perception , advertising , brand awareness , brand management , psychology , geography , archaeology , neuroscience