Open AccessThe Rational Factors of Perceived Quality and Perceived Value as the Drivers of Customer Satisfaction and Brand Loyalty
Author(s) -
Vonny Susanti,
Ujang Sumarwan,
Megawati Simanjuntak,
Eva Z Yusuf
Publication year - 2020
Publication title -
bisnis and birokrasi : jurnal ilmu administrasi dan organisasi (international journal of administrative sciences and organization)
Language(s) - English
Resource type - Journals
ISSN - 2355-7826
DOI - 10.20476/jbb.v26i3.11121
Subject(s) - customer satisfaction , marketing , business , loyalty , brand loyalty , loyalty business model , value (mathematics) , perceived quality , quality (philosophy) , advertising , service quality , psychology , brand awareness , mathematics , statistics , service (business) , philosophy , epistemology