Open AccessBuilding Brand Equity of Dian Pelangi in Social Media
Author(s) -
Effy Zalfiana Rusfian
Publication year - 2017
Publication title -
bisnis and birokrasi : jurnal ilmu administrasi dan organisasi (international journal of administrative sciences and organization)
Language(s) - English
Resource type - Journals
ISSN - 2355-7826
DOI - 10.20476/jbb.v23i2.9007
Subject(s) - brand equity , social media , equity (law) , advertising , marketing , business , sociology , public relations , political science , law