Open AccessPengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty
Author(s) -
Budhi Haryanto,
Soemarjati T.J
Publication year - 2009
Publication title -
jurnal manajemen teori dan terapan/jurnal manajemen teori dan terapan
Language(s) - English
Resource type - Journals
eISSN - 2548-2149
pISSN - 1979-3650
DOI - 10.20473/jmtt.v2i3.2385
Subject(s) - nonprobability sampling , loyalty business model , business , sample (material) , marketing , loyalty , reliability (semiconductor) , validity , survey methodology , psychology , business administration , service quality , statistics , mathematics , sociology , population , service (business) , chemistry , demography , chromatography , power (physics) , physics , quantum mechanics , psychometrics
Objective of this study is to examine the influence of relationship marketing, customer trust, customer commitment, image and facility on customer loyalty. Sample size consists of 200 customers that have intention to loyal toward Hotel Pondok Indah Boyolali-Jawa Tengah. This sample was taken by purposive sampling technique. Validity and reliability testing were done to assurance the truth of data quality that was collected from survey. Analysis of variance (ANOVA) was chosen to elaborate the linkage among of these observed variables. The result indicates that customer loyalty significantly influence by trust, commitment, image, and facility. Insignificantly result and implication for further research are also discussed in this study.