Open AccessEffect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier
Author(s) -
Dewa Ayu Abhinandati Prajna Pratisthita,
Putu Gde Arie Yudhistira,
Ni Ketut Wiwiek Agustina
Publication year - 2022
Publication title -
jurnal manajemen teori dan terapan/jurnal manajemen teori dan terapan
Language(s) - English
Resource type - Journals
eISSN - 2548-2149
pISSN - 1979-3650
DOI - 10.20473/jmtt.v15i2.35715
Subject(s) - nonprobability sampling , business , brand image , advertising , low cost carrier , likert scale , sample (material) , marketing , brand awareness , psychology , demography , chromatography , population , developmental psychology , chemistry , sociology