Open AccessImpact of Digital Content Marketing on Tourist Visit Interest to Melasti Beach: The Mediating Role of Social Word of Mouth
Author(s) -
Ida Ayu Kusuma Dewi,
Putu Gde Arie Yudhistira,
Ni Ketut Wiwiek Agustina
Publication year - 2022
Publication title -
jurnal manajemen teori dan terapan/jurnal manajemen teori dan terapan
Language(s) - English
Resource type - Journals
eISSN - 2548-2149
pISSN - 1979-3650
DOI - 10.20473/jmtt.v15i2.35708
Subject(s) - social media , word of mouth , tourism , nonprobability sampling , advertising , content marketing , marketing , psychology , digital marketing , business , sociology , political science , computer science , world wide web , population , demography , law