Open AccessGAINING PURCHASE INTENTION BY ELECTRONIC WORD OF MOUTH AND BRAND AMBASSADOR
Author(s) -
Ida Ayu Iswari Pidada,
Ni Wayan Supartyani
Publication year - 2022
Publication title -
jurnal ekonomi dan bisnis airlangga
Language(s) - English
Resource type - Journals
eISSN - 2597-4564
pISSN - 2338-2686
DOI - 10.20473/jeba.v32i12022.70-80
Subject(s) - advertising , business , product (mathematics) , accidental sampling , marketing , word of mouth , promotion (chess) , population , brand awareness , sociology , political science , mathematics , demography , geometry , politics , law