Open AccessTO WHAT EXTENT HOUSEHOLD MEMBERS INFLUENCE THE PURCHASING DECISIONS OF FACEBOOK USERS IN CASE OF SELECTED PRODUCTS? NEW FACEBOOK AD TOOL CONSIDERATION
Author(s) -
Iwona Lupa-Wójcik
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.20472/iac.2019.052.031
Subject(s) - purchasing , cyberpsychology , internet privacy , computer science , social media , business , advertising , world wide web , marketing