Open AccessEFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY WITH SPECIAL REFERENCE TO ACADEMIC INSTITUTIONS”
Author(s) -
Danish Ahmad Khan,
Tehreen Arif,
Mariam Danish
Publication year - 2018
Language(s) - English
Resource type - Conference proceedings
DOI - 10.20472/iac.2018.040.030
Subject(s) - brand equity , social media , business , marketing , social media marketing , advertising , computer science , digital marketing , world wide web