Open AccessINVESTIGATING THE ROLE OF CONTENT BASED SOCIAL MEDIA MARKETING IN BUILDING CUSTOMER LOYALTY AND MOTIVATING USERS TO FORWARD CONTENT
Author(s) -
Umer Ramzan
Publication year - 2018
Language(s) - English
Resource type - Conference proceedings
DOI - 10.20472/iac.2018.038.033
Subject(s) - social media , customer engagement , content marketing , business , loyalty business model , loyalty , user generated content , marketing , content creation , advertising , digital marketing , computer science , service (business) , service quality , world wide web