Open AccessTHE RELATIONSHIP BETWEEN CUSTOMER LOYALTY AND MARKETING MIX SATISFACTION OF MUSIC STREAMING SERVICE
Author(s) -
Witchayaporn Pinyo,
Thirarut Worapishet
Publication year - 2018
Language(s) - English
Resource type - Conference proceedings
DOI - 10.20472/iac.2018.036.037
Subject(s) - loyalty business model , customer satisfaction , loyalty , business , marketing , advertising , service (business) , relationship marketing , computer science , service quality , marketing management