Open AccessTHE EXPERIENCE–PROFIT CHAIN CUSTOMER EXPERIENCE ROLE IN MARKETING STRATEGY
Author(s) -
Zvi M. Ganor
Publication year - 2017
Language(s) - English
Resource type - Conference proceedings
DOI - 10.20472/iac.2017.034.017
Subject(s) - marketing , loyalty business model , loyalty , business , profit (economics) , customer retention , customer satisfaction , profitability index , customer lifetime value , customer advocacy , judgement , customer equity , customer delight , service (business) , service quality , economics , microeconomics , finance , political science , law