Open AccessRATIONAL AND EMOTIONAL MESSAGES AMID ONLINE NEWS EXPOSURE OF THE BRAND
Author(s) -
Boonchai Hongcharu
Publication year - 2017
Language(s) - English
Resource type - Conference proceedings
DOI - 10.20472/iac.2017.028.005
Subject(s) - persuasion , credibility , advertising , affect (linguistics) , psychology , appeal to emotion , source credibility , business , internet privacy , social psychology , computer science , political science , communication , appeal , law