
THE IMPACT OF SOCIAL MARKETING ACTIVITIES ON THE PERFORMANCE OF NON-PROFIT ORGANIZATIONS
Author(s) -
Ladislav Vagner
Publication year - 2021
Language(s) - English
Resource type - Conference proceedings
DOI - 10.20472/bmc.2021.012.012
Subject(s) - business , marketing , profit (economics) , knowledge management , computer science , economics , microeconomics