
A PILOT STUDY OF THE HONG KONG SMARTPHONE MARKET: HOW SERVICE QUALITY AFFECTS REPURCHASE INTENTION VIA CUSTOMER SATISFACTION AND ATTITUDINAL LOYALTY
Author(s) -
H. M. S. Ng,
Tilo Li,
Marine Yeung
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2336-2197
DOI - 10.20472/bm.2020.8.2.006
Subject(s) - business , service quality , customer satisfaction , loyalty , marketing , loyalty business model , advertising , service (business) , quality (philosophy) , psychology , philosophy , epistemology