Open AccessDESIGNING A FRAMEWORK FOR E-WOM AND ONLINE REVIEWS ADOPTION FOR ONLINE RESERVATIONS IN THE HOTEL INDUSTRY IN THE EGYPTIAN CONTEXT
Author(s) -
Niveen Elsaghier
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2336-2197
DOI - 10.20472/bm.2020.8.2.002
Subject(s) - credibility , product (mathematics) , business , context (archaeology) , advertising , service (business) , marketing , e commerce , the internet , world wide web , computer science , political science , law , paleontology , geometry , mathematics , biology