Open AccessIMPACT OF COUNTRY OF ORIGIN EFFECT (COE) ON CONSUMER PURCHASE INTENTIONS
Author(s) -
Dharmadasa Pradeep,
Wjiewardena Chanka
Publication year - 2019
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2336-2197
DOI - 10.20472/bm.2019.7.1.006
Subject(s) - country of origin , varimax rotation , ethnic group , marketing , sri lanka , advertising , business , equity (law) , psychology , economics , political science , socioeconomics , cronbach's alpha , law , tanzania , service (business)
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