Open AccessTHE RELATIONSHIP BETWEEN SOCIAL MEDIA, BRAND EQUITY, AND PURCHASE INTENTION
Author(s) -
Gokhan ALTINTAS,
Salih Zeki İmamoğlu
Publication year - 2023
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2022.303
Subject(s) - brand equity , social media , advertising , business , equity (law) , marketing , psychology , political science , law