Open AccessEFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY: THE MEDIATOR ROLE OF E-BRAND LOVE AND BRANDING CO-CREATION
Author(s) -
Aysel Erciş,
Busra Hos,
F. Görgün Deveci
Publication year - 2020
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2020.287
Subject(s) - brand loyalty , advertising , business , mediator , corporate branding , social media marketing , social media , loyalty , brand extension , brand experience , marketing , brand management , digital marketing , political science , product management , new product development , medicine , law