Open AccessEXAMINATION OF THE SELF STRUCTURE, INTERPERSONAL INFLUENCE, TRUST AND BRAND ATTITUDE AS ANTECEDENTS OF THE EMOTIONAL BRAND ATTACHMENT
Author(s) -
Aysel Erciş,
Tugba AYDIN YILDIZ,
Bahar Türk
Publication year - 2020
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2020.281
Subject(s) - psychology , social psychology , interpersonal communication , attachment theory , advertising , business