Open AccessTHE INFLUENCE OF CUSTOMER VALUE AND SELF CONGRUITY ON EMOTIONAL BRAND ATTACHMENT
Author(s) -
Aysel Erciş,
Tugba AYDIN YILDIZ,
Bahar Türk
Publication year - 2018
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2019.270
Subject(s) - value (mathematics) , psychology , business , advertising , social psychology , marketing , computer science , machine learning