Open AccessTHE ROLE OF THE PHARMACEUTICAL SALES REPRESENTATIVE IN THE PHYSICIAN-CUSTOMER S FIRM LOYALTY: IMPLICATIONS FOR MANAGING A STRATEGIC BUSINESS RELATIONSHIP IN AN EMERGING-MARKET CONTEXT
Author(s) -
Tanses Gülsoy,
Olkan Budak
Publication year - 2018
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2019.267
Subject(s) - business , marketing , loyalty , loyalty business model , context (archaeology) , sales management , advertising , paleontology , service quality , biology , service (business)