Open AccessACCULTURATIVE ICONIC PRODUCT ATTRACTIVENESS AND MARKETING PERFORMANCE
Author(s) -
Augusty Tae Ferdinand,
Lili Karmela Fitriani
Publication year - 2015
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2015915570
Subject(s) - attractiveness , product (mathematics) , adaptability , marketing , acculturation , product line , business , new product development , engineering , psychology , sociology , economics , mathematics , manufacturing engineering , management , psychoanalysis , geometry , ethnic group , anthropology