Open AccessEFFETCS OF NEW PRODUCT DEVELOPMENT ON PROFITABILITY LEVEL OF THE FIRM: THE CASE OF İGDAŞ
Author(s) -
Muzaffer ERTÜRK
Publication year - 2014
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2014815647
Subject(s) - profitability index , business , product (mathematics) , new product development , industrial organization , marketing , mathematics , finance , geometry