Open AccessTHE MODERATING EFFECTS OF PERCEIVED USE AND PERCEIVED RISK IN ONLINE SHOPPING
Author(s) -
Ebru GOZUKARA,
Yagmur OZYER,
Ipek KOCOGLU
Publication year - 2014
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2014815643
Subject(s) - risk perception , psychology , business , perception , neuroscience