Open AccessPEUGEOT CELEBRATES ITS 200 YEARS OF LIFE. HISTORY, STRATEGIES, ORGANIZATION AND FUTURE PROSPECTS OF THE FRENCH CAR COMPANY. A COMPARISON WITH FIAT AUTO.
Author(s) -
Francesco SCALERA
Publication year - 2011
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2011515815
Subject(s) - engineering