Open AccessSTORE BRAND PURCHASE INTENTION: EFFECTS OF RISK, QUALITY, FAMILIARITY AND STORE BRAND SHELF SPACE
Author(s) -
İnci Dursun,
Ebru Tümer Kabadayı,
Alev Koçak Alan,
Bülent Sezen
Publication year - 2011
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2011515802
Subject(s) - business , advertising , brand awareness , quality (philosophy) , space (punctuation) , marketing , brand management , computer science , operating system , philosophy , epistemology