Open AccessDIFFERENTIATED MARKETING POLICIES IN TERMS OF COMPANY SIZE AND SECTOR DURING GLOBAL RECESSION
Author(s) -
A. Kazım KİRTİŞ,
Filiz Karahan
Publication year - 2010
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2010415828
Subject(s) - recession , global recession , business , marketing , business administration , economics , macroeconomics
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