Open AccessTHE EFFECT OF THE PERCEPTION OF RETAIL INNOVATION BY CONSUMERS ON SATISFACTION AND BEHAVIORAL INTENTIONS: AN EMPIRICAL STUDY
Author(s) -
Cevahir UZKURT,
Hasan ORSOY
Publication year - 2008
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2008218508
Subject(s) - perception , business , marketing , psychology , advertising , empirical research , consumer satisfaction , consumer behaviour , mathematics , statistics , neuroscience