Open AccessMEASURING AND MAPPING CUSTOMERS EXPECTATIONS AND PERCEPTIONS FOR AIRLINES: THE SUNEXPRESS CASE WITH THE GAPS MODEL
Author(s) -
Eda ATILGAN,
Serkan AKINCI,
Şafak AKSOY
Publication year - 2008
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2008218501
Subject(s) - perception , business , marketing , advertising , psychology , neuroscience