Open AccessBENEFIT OF MASS CUSTOMIZATION AS A MANUFACTURING STRATEGY WITH A CASE STUDY
Author(s) -
Halim Kazan,
Mevlüt Baydar
Publication year - 2007
Publication title -
journal of global strategic management
Language(s) - English
Resource type - Journals
eISSN - 2651-4486
pISSN - 1307-6205
DOI - 10.20460/jgsm.2007118704
Subject(s) - mass customization , personalization , manufacturing engineering , business , computer science , engineering , marketing