Open AccessThe Influence of Service Marketing Mix to Hotel Occupation Rateand Brand Image as Moderator Variable
Publication year - 2020
Publication title -
international journal of managerial studies and research
Language(s) - English
Resource type - Journals
eISSN - 2349-0349
pISSN - 2349-0330
DOI - 10.20431/2349-0349.0811005
Subject(s) - moderation , marketing , business , marketing mix , service (business) , variable (mathematics) , advertising , brand image , marketing mix modeling , marketing management , psychology , return on marketing investment , mathematics , marketing effectiveness , social psychology , mathematical analysis