Open AccessThe Relationship between E-Marketing Strategy and Competitive Advantage: A Conceptual Framework
Publication year - 2018
Publication title -
international journal of managerial studies and research
Language(s) - English
Resource type - Journals
eISSN - 2349-0349
pISSN - 2349-0330
DOI - 10.20431/2349-0349.0612003
Subject(s) - competitive advantage , business , conceptual framework , marketing , marketing strategy , knowledge management , process management , industrial organization , computer science , sociology , social science