Open AccessThe effect of pricing strategies on increasing the market share- A field study in Amran Cement Factory
Author(s) -
أ.د عبده أحمد علي العامري,
أ. أكرم عبده علي الحكيمي
Publication year - 2021
Publication title -
mağallaẗ al-dirāsāt al-iğtimāʿiyyaẗ
Language(s) - English
Resource type - Journals
eISSN - 2312-5268
pISSN - 2312-525X
DOI - 10.20428/jss.27.2.4
Subject(s) - market share , factory (object oriented programming) , business , market share analysis , population , marketing , pricing strategies , descriptive statistics , statistics , mathematics , market microstructure , finance , computer science , medicine , order (exchange) , environmental health , programming language
This study aimed to determine the effect of pricing strategies on increasing the market share in Amran Cement Factory (ACF). The descriptive analytical approach was adopted; and a questionnaire was developed for collecting the data. The study population was the members of the senior, middle, and executive management at ACF with a total number of (110) employees. The complete consensus method was used, and a total of (107) questionnaires were returned; however, 105 were valid for analysis using SPSS. The study results showed that there is a positive statistically significant effect of pricing strategies on increasing the market share of ACF. Results also revealed that the factory applies a high degree of pricing strategies, and the market share of ACF is high. The study recommends enhancing pricing strategies at ACF for its importance in increasing the market share.