Open AccessPenggunaan Blog Sebagai Media Penunjang Kompetensi Dosen
Author(s) -
Anne Ratnasari,
Yusuf Hamdan
Publication year - 2015
Publication title -
jurnal penelitian komunikasi/jurnal penelitian komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2460-0172
pISSN - 1410-8291
DOI - 10.20422/jpk.v18i2.39
Subject(s) - competence (human resources) , upload , trustworthiness , conformity , advertising , psychology , focus group , qualitative research , sociology , public relations , marketing , business , social psychology , political science , world wide web , computer science , social science
Competence is one of the important parts of brand study, while brand it is a part of the marketing that has an important position by selling product and services. So brand itself not only for the company, it can also manage individual brands, public figures, and lecturer. This research aimed for determining the use of blogs as a medium to support the competence of lecturers from the aspect trustworthiness, commitment, ability to develop themselves practicing a profession, and a limiting factor in building the competence of lecturers. This research uses a qualitative approach with a single case study through observation, interviews, focus group discussions, and literature. The study found that lecturer use blogs to share lectures, ideas about contemporary events, and upload Islamic articles. Lecturer assessed reliably, because the lecturer writing on a blog is the result of his work, and a lot of consultation requests from various circles. The lecturer is committed to making a change for the better in every way when communicating via blog to maintain conformity with the words of his behavior, and lecturer has the ability to develop themselves in their profession as a lecturer, that gives him the strength to continue working.