Open AccessMediating Roles of the Switching Costs and Attraction of Alternatives in the Value-Satisfaction-Loyalty Chain: GSM Operators Implementation
Author(s) -
Alaiddin KOŞAR,
Ümit Doğrul
Publication year - 2022
Publication title -
i̇şletme ve ekonomi araştırmaları dergisi :
Language(s) - English
Resource type - Journals
ISSN - 1309-2448
DOI - 10.20409/berj.2022.398
Subject(s) - loyalty , business , gsm , attraction , value (mathematics) , marketing , chain (unit) , industrial organization , telecommunications , computer science , linguistics , philosophy , physics , astronomy , machine learning