Mobil Uygulama Reklam Türlerinin Reklama Yönelik Tutum ve Reklam Kabulüne Etkisi
Author(s) -
Mutlu Yüksel Avcılar,
Banu Külter Demirgüneş,
Gülhan Yenilmez
Publication year - 2018
Publication title -
business and economics research journal
Language(s) - Turkish
Resource type - Journals
ISSN - 1309-2448
DOI - 10.20409/berj.2018.148
Subject(s) - advertising , humanities , business , art
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