Open AccessStudy the effect of advertising effectiveness on the CRM and loyalty with the mediating role of providing the quality of services
Author(s) -
Hamid Reza Rasouli,
Zahra Shirazian,
Hosein Rasuli
Publication year - 2021
Publication title -
revista gestão and tecnologia
Language(s) - English
Resource type - Journals
eISSN - 2177-6652
pISSN - 1677-9479
DOI - 10.20397/2177-6652/2020.v20i1.1712
Subject(s) - loyalty , marketing , cronbach's alpha , confirmatory factor analysis , statistical population , quality (philosophy) , loyalty business model , business , structural equation modeling , reliability (semiconductor) , population , simple random sample , financial services , advertising , data collection , customer satisfaction , sample (material) , service quality , descriptive statistics , statistics , mathematics , service (business) , philosophy , power (physics) , physics , demography , chemistry , epistemology , quantum mechanics , chromatography , sociology , finance