Open AccessTest and validity of the Brand Resonance Model’s
Author(s) -
Luiz Rodrigo Cunha Moura,
Paulo Roberto dos Santos Ferreira,
Alessandra Duarte de Oliveira,
Nina Rosa da Silveira Cunha
Publication year - 2019
Publication title -
revista gestão and tecnologia
Language(s) - English
Resource type - Journals
eISSN - 2177-6652
pISSN - 1677-9479
DOI - 10.20397/2177-6652/2019.v19i1.1466
Subject(s) - nomological network , psychology , discriminant validity , feeling , convergent validity , social psychology , structural equation modeling , psychometrics , statistics , mathematics , developmental psychology , internal consistency